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Greenhaus Branding

6814 McNeely Road
Waxhaw, NC, 28173
716-572-7634
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Identity Design // Grace Lane Counseling

March 2, 2024 Karlie Altherr

Meet The Client:

Grace Lane Counseling, led by a Licensed Clinical Social Worker, specializes in providing compassionate support to individuals navigating life-threatening or chronic illnesses, grief, trauma, and anxiety. Utilizing a person-centered approach and tailored treatment modalities, Grace Lane Counseling is there to listen, act, and empower clients of all ages to transform their lives.

Project Overview:

  • Establish a distinctive visual identity translating seamlessly across print and digital applications, appealing to both children and adults seeking therapeutic support for medical diagnoses, trauma, or grief.

  • Incorporate cool neutral colors like blues, teals, grays, and beach tones, avoiding orange for a visually inviting and calming atmosphere.

  • Explore imagery subtly evoking the concept of a path or lane, symbolizing the supportive journey alongside clients, possibly integrating elements of farmhouse rustic aesthetics.

  • Maintain a balance between approachable, fun tones, and professionalism to appeal to both demographics seeking counseling services.

Testimonial:

“Karlie was so easy and pleasant to work with. I chose to work with her because of her unique style and creativity. She is so talented, easy to work with, patient and helpful in answering questions and giving input. Would highly recommend to any business owner looking to build a relationship!” – Jessica Diller, Owner

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©2024 KARLIE ALTHERR | ALL RIGHTS RESERVED