Meet The Client:

A client of Dana Gray Studio, CasePointe Creations crafts luxurious natural soy wax candles, wax melts, and reed diffusers with a coastal flair. Inspired by their love for candles and coastal living, these business owners aim to bring the soothing scents of the shore to coffee shops along the coast.

Project Overview:

Transform CasePointe Creations into a standout brand by infusing a luxurious coastal essence into every detail, from logo design to packaging and label creation, aiming to encapsulate the allure of the shore while maintaining sophistication.
Craft a logo seamlessly integrating the iconic lighthouse motif while embodying luxury and coastal living, design packaging merging beachy vibes with an upscale aesthetic, and develop cohesive Etsy shop graphics aligning with the brand's identity.