Meet The Client:

The Indigo Pearl, is an artisan boutique located in Waxhaw, NC, offering a curated selection of handcrafted leather goods, woodwork, jewelry, and more. This shop’s mission is to celebrate the creativity and craftsmanship of local and regional artisans in this unique treasure trove of one-of-a-kind creations.

Project Overview:

Simplify and modernize the existing brand for enhanced scalability and legibility, especially in small-scale applications and single-color formats.
Maintain the signature indigo color while introducing complementary hues inspired by mediums showcased in the boutique, such as iron, clay, and glass.
Incorporate symbolism from the book "Hinds' Feet on High Places", like a pearl (a symbol of inner beauty, wisdom, and the journey towards wholeness) and antlers (a representation of strength, perseverance, and the ability to navigate life's challenges with grace and courage).