Meet the Client:

Breakaway Pastures is a pasture-based poultry farm dedicated to promoting self-sufficiency and regenerative practices through exceptional poultry products and hands-on education. Inspired by a desire to break away from reliance on others for food, we focus on educating our community on sustainable living.

Project Overview:

Craft a logo and visual identity that incorporates egg outlines with chickens or pastures inside, using a variety of color variations to capture the essence of Breakaway Pastures.
Utilize bold, slightly rough fonts to achieve an organic look, avoiding traditional farm logo styles to ensure uniqueness.
Develop a flexible branding system that works seamlessly across various applications, from signage to social media icons, maintaining a cohesive brand presence.