Meet the Client:

FitLyfe offers a range of personalized fitness services including one-on-one in-person training, online training, nutrition and diet coaching, and natural bodybuilding contest prep. Their goal is to help clients set goals, break bad habits, and achieve their fitness potential.

Project Overview:

Develop a simple, modern, and unique visual identity. Integrate a custom monogram by combining the “FL” to create a distinctive and stylish logo that reflects FitLyfe’s comprehensive fitness services.
Avoid bright neon colors and traditional fitness hues. Choose a sophisticated color palette that conveys professionalism and trust.
Create a cohesive and versatile logo system that works seamlessly across all applications, including the website, social media profiles, business cards, and promotional materials.