Meet the Client:
ANSWER Scholarship is a nonprofit dedicated to mentoring and preparing mothers of school-age children to achieve a college education, helping them become role models of academic, personal, and professional success for their families. As the only scholarship and mentorship program specifically for moms, ANSWER is committed to helping women establish greater economic mobility and set higher education as the norm in their households. The organization reached out for a brand refresh that would better reflect their mission with visuals that feel polished, inviting, and flexible enough for a wide range of applications.
Project Overview:
Refresh the brand identity to feel polished and approachable, redefining the existing blue into a more versatile navy and introducing softer, supportive secondary colors that feel warm, bright, and inviting.
Explore visual concepts that honor motherhood, education, and empowerment without leaning toward imagery that suggests a specific demographic, ensuring the brand speaks to all moms.
Develop a modern, easy-to-use identity system that creates stronger emphasis on the word ANSWER and reflects the organization’s mission of clarity, support, and transformational growth.