Meet the Client:

Brew LaLa is a multifaceted coffee company built on one core passion: serving great coffee and creating memorable experiences. From latte service and trailer rentals to roasting coffee for personal and wholesale clients, Brew LaLa brings specialty coffee to communities in creative and approachable ways. After acquiring Sospeso Coffee Roasters, the company wanted to unify both brands under one identity and develop packaging that would better position them for relationships with major retailers.

Project Overview:

Evolve Brew LaLa’s branding into a cohesive, scalable identity that preserves the charm of their original aesthetic while preparing the business for growth across retail, merchandise, and wholesale channels.
Address key limitations in their existing logo system—including noneditable files, heavy reliance on Canva stock elements, and lack of vector formats—by creating a custom, ownable brand identity that reflects what makes Brew LaLa unique.
Develop a polished packaging system that elevates the coffee experience, strengthens brand recognition, and supports the company’s long-term goals of expanding into major retail environments.