Meet the Client:

Bakes & Blooms is a roadside stand in Augusta, Maine, specializing in custom cookies and premium floral arrangements. With a mission to bring together two creative passions – baking and floral design – the business needed a brand identity that would elevate its presence and attract customers with a polished, professional look.

Project Overview:

Establish a soft pink color palette that feels romantic and reflects the heart behind the brand—the idea of spreading love through thoughtful gifts of cookies and flowers.
Build a versatile identity system that works seamlessly across roadside signage, packaging, and digital platforms.
Draw inspiration from feminine, whimsical styles—particularly LoveShack Fancy and the French coquette aesthetic—to capture the beauty and charm at the center of the brand.