Meet the Client:
EdgeVet Team Training was founded by Dr. Artise Stewart, a veterinarian, educator, and mentor with a passion for helping veterinary teams thrive. After years of teaching and working in both general and specialty practice, Dr. Stewart recognized a need for more hands-on training, mentorship, and teamwork in veterinary hospitals. She reached out to Greenhaus Branding to build her visual brand from the ground up—from logo and identity design to website development and beyond.
Project Overview:
Create a bold, approachable brand identity that reflects Artise’s energy and makes professional development feel fun and engaging.
Develop a distinctive visual system built around a “building blocks” concept—using simple geometric forms to construct the EdgeVet letterforms and extend into patterns and accents across print and digital materials.
Design a modern, search-optimized website and cohesive marketing suite that showcase her services, personality, and expertise while reinforcing that this training is anything but boring.