Logo Design // Butters by Janelle

Meet the Client:

Butters by Janelle offers a range of luxurious body lotions, oils, and handcrafted soaps, featuring unique scents and high-quality ingredients like safflower oil and shea butter to pamper and hydrate the skin.

Project Overview:

• Develop a sophisticated color palette featuring cream, black, and gold that replicates well both online and in print, ensuring consistency and visual appeal across all marketing materials.

• Create a versatile logo system that scales effectively from large outdoor banners to small oil bottle packaging, maintaining brand recognition and aesthetic quality at all sizes.

• Design branding elements that convey sophistication and luxury, reflecting the high-quality ingredients and appealing to Reina’s target audience in both online and retail environments.

Logo Design // Breakaway Pastures

Meet the Client:

Breakaway Pastures is a pasture-based poultry farm dedicated to promoting self-sufficiency and regenerative practices through exceptional poultry products and hands-on education. Inspired by a desire to break away from reliance on others for food, we focus on educating our community on sustainable living.

Project Overview:

• Craft a logo and visual identity that incorporates egg outlines with chickens or pastures inside, using a variety of color variations to capture the essence of Breakaway Pastures.

• Utilize bold, slightly rough fonts to achieve an organic look, avoiding traditional farm logo styles to ensure uniqueness.

• Develop a flexible branding system that works seamlessly across various applications, from signage to social media icons, maintaining a cohesive brand presence.

Logo + Business Card Design // Timeless Taxidermy

Meet the Client:

Timeless Taxidermy specializes in turning dead things into art, offering unique taxidermy creations. The business is dedicated to crafting visually stunning pieces that attract clients seeking one-of-a-kind, artistic taxidermy.

Project Overview:

• Craft a distinctive logo and visual identity that captures the essence of transforming the ordinary into extraordinary art, incorporating elements like a grandfather clock, locket, antlers, or a turkey fan.

• Utilize a versatile color palette, as any colors are acceptable, to create a striking and memorable design that stands out.

• Ensure the brand's uniqueness and beauty to draw in customers and convey the high-quality, artistic nature of Timeless Taxidermy’s offerings.

Logo Design // Yellow Door Counseling + Consulting

Meet the Client:

Yellow Door Counseling & Consulting, PLLC is a mental health counseling and consulting practice that offers a safe and supportive environment for personal growth and exploration. Known for its warm, professional, and highly skilled staff, Yellow Door is dedicated to providing effective and evidence-based care.

Project Overview:

• Craft a logo that embodies the journey of finding open doors and reflects warmth, professionalism, and a unique approach to mental health care.

• Utilize a color palette featuring a yellow that matches the front door of the practice office and navy as a secondary color. Avoid jewel tones, darker colors, and grey to maintain a welcoming and vibrant atmosphere.

• Steer clear of typical mental health imagery and clichés, ensuring the brand stands out in the Mount Holly and Charlotte regions and supports future scalability.

Logo Design // The Waxhaw Plant Store

Meet The Client:

Bringing extensive experience and a deep passion for landscaping and plant care, Waxhaw Plant Store ensures every customer receives high-quality plants and expert guidance through their online platform. Their commitment to excellence helps customers create thriving green spaces, regardless of their gardening expertise.

Project Overview:

• Develop a logo and visual identity that reflect the simplicity, trendiness, and earthiness of The Waxhaw Plant Store.

• Utilize sage green, gun metal silver, and navy blues to convey a connection to nature, stability, and sophistication.

• Incorporate visual elements of plants and flowers, featuring Waxhaw's iconic water tower, to emphasize the store's local roots and focus on plant care and variety.

Logo Design // Southern Living Balloon Co.

Meet the Client:

Southern Living Balloon Co. specializes in whimsical balloon designs that create unforgettable moments for every party guest, catering to events of all sizes with meticulous attention to detail.

Project Overview:

• Develop a fun, poppy yet classy and elegant brand identity that captures the whimsical essence of Southern Living Balloon Co., making it stand out in the event decoration industry.

• Focus on a color palette featuring various shades of pinks, greens, and tan, while strictly avoiding black.

• Create visual imagery that is lively and whimsical yet retain an element of sophistication and elegance.

Logo Design // The Collective Salons

Meet the Client:

The Collective Salons is located in the Dilworth area of Charlotte, NC, offering studio spaces for independent beauty professionals to run their own salons, empowering them to live their entrepreneurial dreams.

Project Overview:

• Design a gender-neutral logo that reflects the sophistication and uniqueness of The Collective Salons, steering clear of common beauty industry clichés like shears or combs.

• Utilize colors that complement the exterior of the building, ensuring the logo harmonizes with its physical environment. Incorporate elegant and sophisticated fonts to elevate the brand's aesthetic.

• Attract independent beauty professionals seeking a refined and professional environment to establish and grow their businesses, while appealing to a diverse clientele base.

Logo & Print Marketing Design // Just Results Personal Training

Meet the Client:

Just Results Personal Training empowers individuals to achieve their fitness goals through knowledge, practice, and support. With over 30 years of experience, they provide an inclusive and affordable environment for clients of all ages and backgrounds.

Project Overview:

• Craft a logo and visual identity that represents Just Results’ 3-step process, ensuring the brand appeals to a wide range of clients from high school students to adults.

• Utilize a palette of blues, tans, and whites, evoking trust, confidence, and wisdom.

• Develop a professional and approachable brand presence by using clean, modern fonts and differentiating Just Results from local competitors.

Logo Design // The Indigo Pearl

Meet The Client:

The Indigo Pearl, is an artisan boutique located in Waxhaw, NC, offering a curated selection of handcrafted leather goods, woodwork, jewelry, and more. This shop’s mission is to celebrate the creativity and craftsmanship of local and regional artisans in this unique treasure trove of one-of-a-kind creations.

Project Overview:

• Simplify and modernize the existing brand for enhanced scalability and legibility, especially in small-scale applications and single-color formats.

• Maintain the signature indigo color while introducing complementary hues inspired by mediums showcased in the boutique, such as iron, clay, and glass.

• Incorporate symbolism from the book "Hinds' Feet on High Places", like a pearl (a symbol of inner beauty, wisdom, and the journey towards wholeness) and antlers (a representation of strength, perseverance, and the ability to navigate life's challenges with grace and courage).

Logo Design // Level Up Dance

Meet The Client:

Level Up Dance offers a unique platform for aspiring dancers aged 5-17, providing comprehensive training and career development opportunities tailored to each individual's needs and aspirations in the entertainment industry. With thoughtfully divided class levels and a focus on flexibility and longevity, Level Up Dance fosters a supportive environment for young performers to excel and define success on their own terms.

Project Overview:

• Craft a logo and visual identity embodying growth, professionalism, and energy.

• Utilize a palette of dark green, which symbolizes growth and development, and gold, which signifies celebration and acknowledgment of achievements, spotlighting dancers' talents and studio accomplishments.

• Elevate Level Up Dance's brand presence by steering clear of dance industry clichés, ensuring distinctiveness amidst local competitors.

Logo Design Update // House of Wilcox

Meet The Client:

Buffalo, NY-based House of Wilcox specializes in creative interior staging, antique resale, mural design, layout design, and decorating, focusing on unique, personalized spaces for adults and children.

Project Overview:

• Conceptualize and execute an updated brand identity for House of Wilcox, encompassing a broad array of creative interior design services such as staging and layout design, antique and vintage resale, mural design and painting, and decorating.

• Explore color palettes embracing earth tones, retro colors, and black and white, with a preference for incorporating bird imagery like ducks or pheasants.

• Design a unique monogram optimized for round social media applications, ensuring versatility and visual appeal across various platforms.

Logo & Packaging Design // Bronco Brews Coffee Wagon

Meet The Client:

Bronco Brews brings the nostalgia of vintage charm together with the aroma of freshly brewed espresso. Operating from a renovated horse trailer hitched to a classic 1973 Ford Bronco, Bronco Brews redefines on-the-go coffee experiences.

Project Overview:

• Design and develop a distinctive brand identity for Bronco Brews and consult on its implementation across signage, merchandise, and product packaging.

• Incorporate elements like horse silhouettes, stylized coffee beans, or classic coffee cups, along with fonts evoking nostalgia and craftsmanship, such as elegant serif or script fonts.

• Integrate the iconic sky blue and white colors of the vintage Bronco truck to evoke a sense of heritage and nostalgia.

Identity Design // Popi's Porch Vacation Rentals

Meet The Client:

From the mountains to the coast, Popi’s Porch Vacation Homes offers family-friendly rental properties that provide a home-away-from-home experience with memories to last a lifetime.

Project Overview:

• Craft a versatile visual identity for Popi's Porch Vacation Homes, blending comfort and adventure to resonate with diverse markets and accommodate potential expansions.

• Balance the rocking chair's symbolism of home-like comfort with a design that transcends specific geographical associations.

• Integrate a personalized color palette of blues, pinks, and whites to evoke serenity and sophistication without leaning towards beach or mountain themes.

Testimonial:

"I highly recommend Karlie as a professional and as an exceptional designer. Karlie and I have worked together on more than a dozen projects over the course of several years. Every time I have worked with her, she has produced a well-designed product, handled communication with grace, and been an incredible partner in truly understanding and capturing my vision. She is a brilliant designer and her creativity goes well beyond any bounds I have ever seen. You will not find a more dedicated, hardworking, talented and friendly designer!" – Lauren Litaker, Owner

Logo & Packaging Design // CasePointe Creations

Meet The Client:

A client of Dana Gray Studio, CasePointe Creations crafts luxurious natural soy wax candles, wax melts, and reed diffusers with a coastal flair. Inspired by their love for candles and coastal living, these business owners aim to bring the soothing scents of the shore to coffee shops along the coast.

Project Overview:

• Transform CasePointe Creations into a standout brand by infusing a luxurious coastal essence into every detail, from logo design to packaging and label creation, aiming to encapsulate the allure of the shore while maintaining sophistication.

• Craft a logo seamlessly integrating the iconic lighthouse motif while embodying luxury and coastal living, design packaging merging beachy vibes with an upscale aesthetic, and develop cohesive Etsy shop graphics aligning with the brand's identity.

Identity Design // Birdsong Design Studio

Meet The Client:

Birdsong Design Studio, with a seasoned team of professionals, specializes in crafting spaces that epitomize successful design, marked by an appreciation for the intricate layers of character, functionality, and community that converge to create timeless beauty. The studio functions as a cohesive unit, seamlessly blending woodworking to artistry to foster spaces that promote community and environmental stewardship.

Project Overview:

• Design and develop a distinctive brand identity for Birdsong Design Studio, striking a delicate balance between beauty, comfort, and inspiration.

• Navigate a color palette centered around grey and soft white while integrating motifs like nests, wreaths, and flowers to evoke feelings of home and connection to nature.

• Ensure the system's adaptability for both print and digital applications, maintaining legibility at various scales.

Testimonial:

"Karlie’s process was thoughtful and productive.  I enjoyed working with her and look forward to implementing the Birdsong Design Studio branding!" – Abby Burba, Owner

Identity Design // LFH Cattle Co.

Meet The Client:

LFH Cattle Co. is a thriving 1st generation family farm specializing in Hereford and Angus cross cattle, pork, turkey, chicken, and eggs. With a deep-rooted passion for agriculture and decades of combined experience, this farm is dedicated to providing farm-fresh meats directly to their customers, ensuring transparency and the highest quality products.

Project Overview:

• Redesign the logo for the first-generation beef farm, incorporating eye-catching elements adaptable across print and digital marketing outlets.

• Ensure the logo effectively communicates the farm's focus on Hereford and Black Angus cross cattle while remaining visually striking.

• Incorporate colorful elements to enhance visibility and attract attention, reflecting the vibrant nature of the farm's livestock.

• Design engaging fliers with concise information for social media and local distribution, effectively promoting the farm's meat products and contact details to potential customers.

Identity Design // Exhale Respiratory Consulting

Meet The Client:

Exhale Respiratory Consulting is dedicated to empowering families with essential knowledge and support, offering a modern blend of clinical expertise and compassionate care. They strive to be known for commitment to quality care and exceptional customer service, providing families with the tools and guidance to manage respiratory conditions effectively and affordably.

Project Overview:

• Establish a modern, compassionate visual identity conveying quality care and exceptional customer service, suitable for healthcare institutions.

• Incorporate a professional yet patient-friendly look with a modern color palette of blues, blacks, and greens aligning with healthcare organizations like Novant or Atrium.

• Integrate subtle imagery representing lungs or exhaling within family-centric visuals to emphasize the company's focus on respiratory health and family support.

• Strike a balance between clinical sophistication and compassionate accessibility, appealing to both healthcare professionals and families seeking respiratory care guidance.

Identity Design // Grace Lane Counseling

Meet The Client:

Grace Lane Counseling, led by a Licensed Clinical Social Worker, specializes in providing compassionate support to individuals navigating life-threatening or chronic illnesses, grief, trauma, and anxiety. Utilizing a person-centered approach and tailored treatment modalities, Grace Lane Counseling is there to listen, act, and empower clients of all ages to transform their lives.

Project Overview:

• Establish a distinctive visual identity translating seamlessly across print and digital applications, appealing to both children and adults seeking therapeutic support for medical diagnoses, trauma, or grief.

• Incorporate cool neutral colors like blues, teals, grays, and beach tones, avoiding orange for a visually inviting and calming atmosphere.

• Explore imagery subtly evoking the concept of a path or lane, symbolizing the supportive journey alongside clients, possibly integrating elements of farmhouse rustic aesthetics.

• Maintain a balance between approachable, fun tones, and professionalism to appeal to both demographics seeking counseling services.

Testimonial:

“Karlie was so easy and pleasant to work with. I chose to work with her because of her unique style and creativity. She is so talented, easy to work with, patient and helpful in answering questions and giving input. Would highly recommend to any business owner looking to build a relationship!” – Jessica Diller, Owner

Identity Design // Martin Vistas, LLC

Meet The Client:

Martin Vistas LLC specializes in short and long-term real estate rentals, aiming to provide an affordable yet quality stay for clients seeking a getaway. The company prioritizes impressing guests with convenient amenities and stylish spaces, making them a standout choice in the hospitality industry.

Project Overview:

• Design and develop a distinct brand identity for Martin Vistas LLC, highlighting its dedication to affordable luxury in real estate rentals, both short and long-term.

• Incorporate visual elements inspired by natural beauty, utilizing deep navys, olive greens, greys, and beiges.

• Emphasize carefully selected locations featuring mountains, rivers, or pine trees to reflect simplicity and a strong connection to nature.

Testimonial:

"I hired Karlie to create our Real Estate Rental business brand and logo; she knocked it out of the park! The design she came up with was beautiful and she was very quick and professional in all of our communication! 110% recommend for all your marketing and branding needs!" – Debra Martin, Owner

Identity Design // The Brass Grasshopper

Meet The Client:

The Brass Grasshopper is a premier destination in Matthews, NC, boasting the region's largest collection of antiques, vintage items, and locally sourced goods. Their curated selection includes records, antique home decor, vintage clothing, and unique art pieces from various vendors, offering customers a diverse array of one-of-a-kind treasures to explore and purchase.

Project Overview:

• As part of a rebranding effort to attract new vendors and cultivate community involvement, fuse the owner's cherished antique, an intricately detailed brass grasshopper, with a contemporary logotype to craft a captivating logo.

• Extend the brand seamlessly across diverse print and digital marketing platforms.

• Develop bespoke Canva templates tailored to the business—sophisticated, adaptable, and user-friendly for non-designers—while maintaining a professional edge.

Testimonial:

“Working with Karlie has been a lifesaver! From logo design, t-shirts, business cards, stationery, signage, installation, creating our website…she handled/coordinated it all. I was so lost on where to start and Karlie held my hand and guided me through the entire process. I will be forever grateful for all her efforts in making “The Brass Grasshopper” come to life.” – Katie Hardister, Owner